Juventus Panel Discussion x le PÉRE

Juventus Drops, NYC Stops

On Day 2 of the Fashion Meets Football NYC campaign, we orchestrated an electric collision of thought, sound, and style which energized fans and effectively promoted Juventus’ first-ever U.S. kit drop. Inside fashion brand le PÈRE’s iconic NYC store, the room was filled with vision – founders, brand builders, and football minds alike gathered in stadium-style seating, sharing powerful anecdotes of building ventures from scratch. From make-shift screen-printing shops to managing global collaborations, the voices from Juventus, Saturdays Football, AKKI, and le PÈRE traded raw and insightful stories.

The Evening Accelerates

As the panel began to wind down, the switch flipped. The chairs vanished. The crowd multiplied. The boutique became a stage. Rappers Denzel Curry, A$AP Ferg, and Tia Corine emerged from the venue, turning Orchard Street into a livewire. NYC showed up – thousands deep. Eager to experience this unique and intimate moment, fans flooded the street corner to hear Denzel Curry perform his newly released album, alongside two top grossing songwriters.

Widespread Impact

This unique experience resulted in hundreds of millions of views across thousands of social pages, resulting in global reach and significant impact for Juventus, le PÈRE, and the other attending brands and personalities. This is exactly what FMF was built for: moments that start as conversation and end as cultural ignition.