Socceroof Creators Cup
Content Team • 2024-07-21
Juventus, Serie A, le PÈRE, Team Hyphenate, ABFC, and Saturdays Football lace up for a lighthearted match that turned brand identity into on-pitch expression.
When Creatives Take the Field
To conclude Mundial Partner’s Fashion Meets Football NYC series, the energy was directed back to the turf. Hosted at Socceroof, a popular indoor football pitch in the heart of the Big Apple, former ex-pro and ex-college footballers laced up and showed out.
Creatives representing key brands such as Juventus, le PÈRE, Saturdays Football, Art Brings Friends Together, Serie A USA, and Team Hyphenate fought out spirited 1-on-1 mini matches, ultimately concluding in ABFT taking home gold. But the trophy represented more than bragging rights – it underscored the cultural story that the attending brands had helped shape during the preceding week.
More Than Just a Tournament
This playoff wasn’t merely a spectacle – it was participation. A moment where creators, athletes, and fans got to play-out the FMF ethos through physical movement, team chemistry, and playful competition. The afternoon provided each brand a unique voice on the field – a chance to promote their identity through energy and attitude. This closing act was a signal of what’s next: a global movement, powered by community, creativity, and the world’s common language – football.
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Fashion Meets Football™ is where the worlds of football, fashion, and music collide.