Juventus and Mundial Partners Celebrate Historic Fashion Meets Football Weekend at BOOM at The Standard, High Line

NEW YORK CITY, Jul. 20, 2024 /fashionmeetsfootball.com/ – The Standard, in collaboration with Juventus and Mundial Partners, celebrated the inaugural Fashion Meets Football activation weekend in BOOM at The Standard, High Line.

Following a lively evening that consisted of a panel discussion at le PÈRE’s NYC flagship store and an energetic performance by Denzel Curry and A$AP Ferg, BOOM at The Standard, High Line served as the backdrop for an exclusive soiree dedicated to those who intersect the fashion, football, and music space.

Juventus and Mundial Partners welcomed notable brand friendlies, professional athletes, fashion designers, entrepreneurs, and downtown creatives alike to transform the space into one that breathes fashion and sport. Sets from Laeticia de Valer and Miles Freedom lit up the room as attendees fueled the energetic atmosphere with dancing and discourse throughout the entire evening.

“To host an iconic club like Juventus in New York City for a first-of-its-kind jersey reveal celebration at New York’s most well known venue BOOM at The Standard, High Line is historic,” recalled Raheemovic, Creative Director for Fashion Meets Football. “Looking around the room was inspiring. There were so many incredible people who came together to celebrate the end of a wonderful weekend and the beginning of an ambitious endeavor we have set out on to grow the Fashion Meets Football brand globally alongside our incredible launch partners.”

Key attendees included: Jerami Grant, Bobby Okereke, TJ Warren, Olamide Zaccheaus, Allen Lazard, Jermaine Eluemunor, Yves Mathieu, Alioune Badara Fall, Tia Adeola, HD Been Dope, Niko Brim, Elischa Edouard, Joshua Sobel, Akki Zhao, Lauren Sesselmann, and more.