Nick Cheo Pop-Up DJ Set x Pelé Soccer Shop

Content Team2024-12-06

From turf to turntables, Fashion Meets Football brought the heat to Miami Beach with a sound-and-style takeover at Pelé Soccer.

The Beat of the Game

During the iconic Miami Art Week, Fashion Meets Football extended its cultural takeover to the grounds of Pelé Soccer's Miami Beach location, transforming the boutique into a pop-up DJ set and design showcase that radiated style, sound, and energy.

Nick Cheo's Iconic Style

Performing live was Nick Cheo, a breakout DJ whose viral bedroom sets challenged norms and reimagined performance culture. Renowned for transforming spaces, Nick brought his signature sound to this nontraditional venue. Styled in a special-edition FMF x Juventus x Adidas varsity jacket designed by Akki Zhao and Justin Lin of AKKI®, Nick portrayed an image of self-expression at the intersection of sport, fashion, and music.

An Interactive Showcase

Immersive art and fashion installations created by FMF's featured collaborators, including pieces by The Football Gal, Gaby Mas, (re)boot, Row Z, and more, were staged around the space. These arrangements offered guests a unique hands-on experience with the creative energy that backed this movement. The night attracted a diverse mix of Miami's most culturally infused creators, complemented by Nick's creative circle, who blended seamlessly with the various fashion insiders and sports leaders in attendance, enabling the small space to feel expansive in meaning.

The Lesson Learned

When the right players are brought together in a meaningful atmosphere, even a pop-up DJ set can communicate something crucially important: you don't need a stadium to feel the game's impact.


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Fashion Meets Football™ is where the worlds of football, fashion, and music collide.